Nechte obchodní tým prodávat, ne lovit data a plnit CRM

A B2B salesperson spends only about 30 % of their time selling; the rest goes to admin, CRM, e-mail and meetings. Matěj Štefánik is AI officer at Kentico in Brno and spent the previous 10 years in product marketing. At Kentico each salesperson looks after about 100 customers, and proper research would take almost their whole working time, so it didn't happen and the company learned about changes at clients too late.

You'll learn how Kentico built a research workflow in n8n connected to its CRM, what a single run and the whole solution cost, and what it delivered: 5,600 expansion opportunities the company didn't know about. Matěj also shares the mistakes that cost them days of work, plus cheaper alternatives for smaller companies, from Deep Research in a chat app to Claude Cowork with its sales plugin.