Jak zajistit, aby vaši značku doporučovalo AI?

More and more people don't search through Google's links but ask ChatGPT or Perplexity, which pick the sources and hand back a finished answer. Vojtěch Oravec was an AI researcher in Tomáš Mikolov's group and now runs Ranketta, a start-up that helps companies get visible in language models. In this talk he explains how AI search works under the hood and what a brand can do about it.

You'll learn why ChatGPT's answers overlap with Google's results by only 11 %, why the meta title and meta description decide, and which sources models like to draw on. Using the supplement maker BrainMarket as a case, Vojtěch walks through measuring visibility, link building, targeting query fan-outs and FAQs, and explains why attribution mostly comes down to asking customers. In the Q&A he covers structured data, llms.txt, Wikipedia and which department should own AI search.