Lekce z hackování businessu v posledních 25 letech

Václav Muchna has run businesses since he was 18 and founded Y Soft in 2000. The company, which started with secure printing for a hospital in Brno's Bohunice district, now has a turnover of 1.2 billion Czech crowns, 400 employees and sales in more than 100 countries. In the opening talk of Hack Your Way 2026 he picks from 25 years what he would tell anyone who wants to take a product global and reach their first billion.

You'll learn why going global is a mindset rather than a strategy, how to launch foreign branches through a stake in a subsidiary when you have no money, and why margin is made with the end customer. Václav describes a 30 % drop between 2020 and 2022 and explains why it wasn't only COVID. He also explains why Y Soft removed middle management from three quarters of the company and what had to be moved elsewhere.