Nahraďte sen o dokonalé reklamě objemem opravdu autentických Reels

Most Facebook and Instagram ad accounts have a few banners and one or two videos, because companies wait for a perfect ad that never gets made. Anna Stránská works in Petr Handlíř's team, which has seen about 2,000 ad accounts in roughly five years and runs ads for more than 100 Czech brands. In this talk she explains why on Meta a volume of authentic Reels beats one polished spot.

You'll learn what to do depending on whether you enjoy making Reels, enjoy it sometimes or not at all, which AI tools the team actually uses after testing 55 of them, and why AI videos easily lose credibility. Anna describes what the Andromeda algorithm wants from ads and shows "super easy" ads made of a single shot with no editing and no sound. In the Q&A she covers what budget and how many creatives to start with.