Jak vybudovat firmu o 30 zaměstnancích primárně díky Instagramu?

Five years ago almost nobody cleaned with white vinegar. Today Kateřina Brožová sells it under the brand Úklid pro klid, which has about 300 products, its own production near Brno, a presence in DM stores and last year a turnover of 87 million Czech crowns. The company, with just under 40 employees, grew mainly thanks to Instagram, where more than 400,000 people follow Katka. In this talk she describes the three pillars the company stands on.

You'll learn why the word "problem" is banned at the company, why Katka doesn't trust market research and creates demand for a product instead, and how she sells customers an identity through an enemy, a ritual and a community. She also explains why a hired agency nearly cost her reach and sales and why she runs social media herself again. In the Q&A she says how much orders drop when Instagram isn't working and how she started without investors, with money from a car sale.