Kateřina Brožová

Kateřina Brožová is the founder of Úklid pro klid, a brand of cleaning products and tools; its products are made in the Czech Republic and buying them gives work to people with disabilities. A mother of two, she calls herself a "cured slob": after her first daughter was born she felt like a slave to her own household, so she worked out a quick and efficient way of cleaning that saves time, money and resources. She now teaches it on Instagram, where hundreds of thousands of people clean along with her. That audience is how she built a company of 30 employees without performance agencies or big ad budgets.