Inovuj, testuj, škáluj: Jak efektivně růst díky prototypování

Companies are afraid to innovate because 70–90 % of ideas won't deliver the expected result, and a new product usually gets tested only once it has been built or stocked. Petr Bureš of uLab has spent 8–10 years validating demand for new products through market experiments on social media. In this talk he shows how to do it before millions go into production.

You'll learn the four steps of such a test, why a real buying situation tells you more than a survey, and how to use the results to estimate cost per acquisition and set pricing. The main case study is Goldea, a home-textile maker that moved from reselling to its own production, tests every new pattern with a single ad and, according to Petr, now turns over 200 million crowns without a Black Friday.