Jak chytře využít AI a zároveň nepohřbít svůj brand?

According to the Reputation Risk Index, AI is now the biggest reputational threat to brands. Lenka Stawarczyk works in product marketing for SaaS and crypto and has been teaching AI for about three years. In this talk she explains why the risk isn't using AI, but how you use it once it runs without oversight or context.

You'll learn what to pin down about your brand before you unleash AI, why to start by cleaning up your data and building a knowledge base, and what a human curator's intervention should look like. Lenka shows it on Netflix's personalised thumbnails, the Scottish Willy's Chocolate Experience with its AI-generated visuals, and a post for a town hall in the Hodonín region after the tornado. A coffee-shop analogy then shows what happens when, instead of better marketing, you start churning out lots of bad marketing.