Marketing Festival 2020 · Talk · 45 min
Behavioral Psychology's case for Advertising in a Recession
Talk language: English · Subtitles: CZ
Richard specialises in applying findings from behavioural science into business and marketing. His hugely successful book The Choice Factory is a must-read for anyone who has enjoyed Dan Ariely's Festival talk in 2019. We're so glad we can welcome Richard on board for this special edition of Marketing Festival!
