A Future Without Advertising

A deluge of intrusive formats, high-profile data breaches, ad blockers, and low perception of value have all contributed to increased consumer backlash towards all manner of ads. Yet the underlying need to inform and educate consumers about products they can buy remains. How will we be reaching the always-on, connected consumer 5 years from now with the right message at the right time on the right medium? And can we transform from a relentless pursuit of measuring each individual interaction back to persuasive, effective storytelling in due time?