The Wrong and the Short of it


Tom Roach

The Wrong and the Short of it

Tom Roach


“Tom is a unique individual because he is an expert in effectiveness but uses it to help brands be more creative rather than be inhibited because of it”. That’s a quote from Colenso BBDO’s Head of Strategy, Rob Campbell and that’s saying something. With 20+ years’ experience in some of the world’s best communications agencies, Tom is one of the most awarded advertising strategists in the world, with multiple Gold IPA Effectiveness awards to his name.

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