← All recordings

Subscription bonus · Hack Your Way 2026 · Talk · 22 min

Kdy je AI video eso v rukávu — a kdy si připlatíš za iluzi úspory

Recorded

Talk language: Czech · Subtitles: CZ · DE · EN · PL

What the talk is about

AI videos are now everywhere, on social media, on TV and in cinemas, but most of it is AI slop. Veronika Dominiková started out as a designer and, as a freelancer for the AI studio Fameplay, worked among other things on an AI remake of Kofola's famous dog commercial. In this talk she offers a decision rule for when AI video is an ace up your sleeve and when you pay extra for the illusion of savings.

You'll learn when AI video works, from stylisation through hybrid production to a fully AI spot with a strong story, and when to avoid it. Veronika gives four simple questions for the decision and shows the real cost: an 8-second video took her 30 generations and 6,000 CZK in credits and time. She closes with the tools she uses.

More from Hack Your Way 2026