WHAT MARKETERS NEED TO KNOW ABOUT AI

To automate a task reliably, it’s necessary to understand the solution first... or is it? Does AI free us to create groundbreaking marketing solutions or are such notions mere hype? What does it mean to automate beyond human expression? What are the opportunities and dangers involved? How does Search Generative Experience change the game? In this session, Google chief decision scientist Cassie Kozyrkov talks about how to navigate new technological frontiers as marketing enters a new AI era.