THE 3RD AGE OF EFFECTIVENESS

We’re entering a new era - one where the best understanding about things have always worked are being blended with new ways of doing things, and the evidence suggests things are beginning to work better as a result. In this talk, Grace will show evidence that returns to advertising are now on the up and that it's being driven by online ads. She'll also unpack why we've now reached the 3rd age, digging into different ways we've learnt to use the new tools well. The conclusion is a positive one, we're good at learning in marketing and the future looks bright.