Co jsem se naučil při spolupráci se 100 SaaS firmami, které překonaly konkurenci?

A small B2B SaaS company enters a market that already has seventeen competitors with bigger budgets. Lukas Mehnert was CMO when Smartlook grew to 4 million dollars in ARR and was then acquired by Cisco. Since 2021 he has worked as a sparring partner to marketing heads of software companies. In this talk he shows how his clients found routes to customers that the competition overlooked.

You'll learn how to pick channels depending on whether you are in a red or a blue ocean, and how to add a David vs. Goliath criterion to ICE scoring. Lukas explains why you should write down in advance what you won't do, and walks through cases from Smartlook, Raynet, Storyblok, ContentKing, Localazy and Mergin Maps. He closes with how to show up in ChatGPT's answers and where AI takes its sources from.