Raise the Price! Get the Profit Your Product Truly Deserves

Dima Melnik worked with the CEO of a Czech software company whose large competitors were forcing it into discounts and whose sales team had no other tool left. Instead of a cheaper version of the product, they ended up raising the price. You'll learn how to split your offer by customer profile, why Basic, Standard and Premium packages tell a customer nothing, and how to name packages after what the customer wants to become. Dima shows how this won the company a deal with a large international firm that paid three times more than it had ever got before.