Marketing Festival 2025 · Talk · 41 min
Agentic AI and The Radical Reinvention of Work
Talk language: English
With AI we’ve seen the rapid emergence of a new knowledge tool and are only just starting to understand how it can affect what we do, for better and for worse. Agents and reasoning models are the newest development, bringing ever more change and opportunity.
A tool is only as good as its user – and so we have been working tirelessly to reinvent how we work, to make the most of the power of AI.
This talk will share experiences and advice on how AI is starting to be used across WPP, for brands like Mars, The Coca-Cola Company and Toyota.
