Marketing Festival 2025 · Case study · 5 min
Measuring your Measuring
Talk language: English
Everybody's running GA4, HotJar, Salesforce, A/B testing kit, tag managers, and a dozen other tracking/analytics solutions on their website. I'm convinced that way those scripts are implemented (badly), the time it takes to load them (ages), and the data missing as a result of that (lots), probably means all of this kit costs orgs more money than they make from the data or tooling. We can quantify that impact with some rough maths, pick on some of the worst offenders, and suggest some solutions. All at LIGHTNING speed.
