Ze 30 milionů na 4 miliardy ARR. Ve 3 marketácích, kompletně inhouse. Jak?

CDN77 competes with US public companies that have many times its headcount and budget. Even so, it grew from 30 million to about 4 billion Czech crowns in revenue in ten years, with only three marketers and no agency the whole time. Veronika Šišková has been at the company for 12 years and now looks after finance as well as marketing. In this talk she shows how her team replaces money with ideas.

You'll learn why CDN77 still has no booth even at the industry's key conferences and advertises in the toilets instead, how fifteen T-shirts turned into a way of collecting decision makers' contacts, and why B2B marketing should target "Sherlock" and "Watson" separately. Verča explains how a recommendation from a happy TikTok opened the door to Disney+, how the company used the collapse of its competitor Edgio, and what you can learn from the earnings calls of publicly traded rivals.