Startupové značky bez iluzí: Kde foundeři nejvíc ztrácí fokus, čas a peníze?

The worst thing that can happen to your marketing budget is people attributing your ad to a competitor. According to a study Tomáš Petrek cites, 85 % of brands worldwide look too much like their competitors. Tomáš is CEO and co-owner of the branding studio GoBigName, which has done 300 projects in 13 years, including work for Slido, Exponea and Zdeno Chára. In this talk he gives start-ups three practical tips for beating big players on a smaller budget.

You'll learn why to stand out on your "brand street", among your direct competitors, and how Exponea did it with the colour yellow and a logo people take photos with. Tomáš shows why mascots like the Billdu app's beaver work, how Lexr, a 15-person Zurich law firm, found its tribe among tech founders, and how the MITH brand survived moving bitcoin mining from Orava to Paraguay.