Surviving the AIpocalypse: Mastering Brand Visibility in an AI-Driven World

Chatbots now sit inside Siri, Snapchat, Facebook and Instagram, and Google is rebuilding its own search around Gemini. Jes Scholz, who is building a tool for automated content distribution, compares the rise of generative AI to an epidemic. In her view the real danger isn't to marketers' jobs but to brands themselves, because AI agents will increasingly decide which brands stay visible.

You'll learn why the top organic result on Google lost almost 35 % of its clicks after AI Overviews launched, and why blocking AI bots only hands your visibility to competitors. Jes explains why Google and the chatbots favour big brands and sets out two strategies: get your content onto as many "virtual shelves" as possible through an automated distribution engine, and boldly brand everything that appears there, from the favicon to the title tag and the OG image.