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Marketing Festival 2025 · Talk · 32 min

Staying Calm and Confident In Chaos

Recorded

Talk language: English · Subtitles: CZ · DE · EN · PL

What the talk is about

Kirsty Hulse asked 800 people how busy they are at work, and 77 % said they feel busy and overwhelmed. Of another thousand, 99 % had at some point kept an idea to themselves in a meeting in case it was stupid. Hulse used to run an SEO agency with clients like Virgin Atlantic, IBM and Avis, and worked so hard she ended up at the doctor's with chest pains that turned out to be stress. Today she trains companies to work calmer and with more confidence.

You'll learn why multitasking doesn't exist, how much energy context switching costs and how to change your environment so you can focus. Hulse explains why the brain fixates on the negative and offers small daily habits for noticing the good and celebrating wins. Through her own failure at a big US conference she shows how Carol Dweck's growth mindset got her back on stage.

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