Big Brands for Big Talents

Kristýna Ochvatová leads strategy at VML, the biggest agency on the market, and makes the case for why it's good to be big. Big companies aren't popular, and a wave on social media is telling young people to ditch corporate jobs. Yet big brands can offer exactly what Gen Z values most: purpose with real impact. You'll learn why purpose now matters more for employer brands than for consumer brands, and how a group of brands bought the Polish men's magazine Twój Weekend, published its very last issue and shut it down.