Panel discussion: Programmatic revolution - end of the advertising as we know it?

In 2016 more than half of online advertising was expected to be bought automatically before long. David Špinar moderates the first panel discussion in Marketing Festival history, on programmatic media buying and real-time bidding. On stage are Jana Štrbová of Lenovo, Piotr Marzec of DoubleClick, Jonas Wiksten of Xaxis, Maciej Wyszynski of Sociomantic and Tomáš Řehák, founder of the company Programmatic.

You'll learn what David means by the promise of "the right audience at the right time, with the right message, for the right price", how Lenovo raised programmatic's share of its budget from 5 % to 40–45 % in a year, and whether programmatic is only for big budgets. The panel also covers cookies and EU data regulation, personalisation that goes too far, ad blocking, fee transparency, and whether to build on your own data or on third-party data.