Marketing Festival 2016 · Case study · 12 min
How to crack LinkedIn direct approach and get a 100% response rate
Recorded
Talk language: English · Subtitles: CZ · DE · EN · PL
What the talk is about
Hardly anyone answers a job ad for an IT role any more. Josef Kadlec, a former software engineer and co-founder of the recruitment company GoodCall, explains why the Czech Republic, with the lowest unemployment in the EU, is one of the most overheated recruitment markets, and why candidates have to be approached directly. In two and a half years GoodCall contacted more than 34,000 people on LinkedIn.
You'll learn what response rate to expect in different fields, how much work it took to find seven insurance advisors for ČSOB and how Siemens hired embedded developers through its own LinkedIn group. Josef shows why you shouldn't put the word "opportunity" in a subject line and how a short video shot on a phone pushed the response rate up to 100 %.




