How do we fully automate Google Shopping campaigns

Google Shopping doesn't let you bid on keywords, only on products, so one bid covers both a generic and a very specific query. Pavol Adamčák, head of the Slovak agency ui42, builds on the campaign structure Martin Röttgerding presented in 2014: negative keywords, priorities and a shared budget push queries by purchase intent into campaigns with higher bids.

You'll learn why such a structure is impossible to maintain by hand and how ui42 automated it with scripts that add negative keywords from the product feed. Pavol also shows the agency's own bidding algorithm, which pairs Google Analytics and AdWords data, and how it handles new products with no history.