Video for SEO, CRO, Social and Beyond!

Technology, says Phil Nottingham, has gradually taken people out of commerce. On the website of a furniture maker, a law firm or a dentist you can't tell who works there, and badges, curated testimonials and smiling stock-photo people don't help. Phil, who had just joined Wistia, sees the answer in video, because it brings a face and a story back into the conversation.

You'll learn how to test demand for a YouTube video before you shoot it, why titles and custom thumbnails matter more there than keywords, and how to build a channel with the Hygiene, Hub and Hero model. Phil also covers making video for Facebook, where it's watched on a phone with the sound off, and what to set up for video on your own site, from JSON-LD to where to place an email gate.