Conquering International Search Markets: The key ingredients for international SEO success in competitive countries

Going international is one of the most direct ways to grow search traffic. Yet companies often end up with 25 language and country versions nobody can maintain, or enter a market where they face sites with millions of links. Aleyda Solis works as an international SEO consultant, and in her view Google's guidelines aren't enough for this. Everyone has to build their own recipe from proven ingredients.

You'll learn how to pick the markets with the highest potential from external tools and your own data and calculate their return, when to target a country and when a language, and how to choose between a ccTLD, a subdomain and a subdirectory. Aleyda shows typical hreflang mistakes at HubSpot and in WPML and explains why automatic redirects backfire. Using Delivery Hero and its Latin American brand PedidosYa, she describes how to build authority in a new market so people see you as a local company.