Marketing Festival 2016

What's in the box?

• Jim Banks (High Volume Media Buying Strategies From The Trenches) 32:14
• Frederick Vallaeys (Will Robots Take Over PPC? What the Future of the Industry Looks Like.) 41:35
• Stephen P. Anderson (Speaking Up for Experiences) 54:46
• Marcus Tober (SEO Has Changed Forever – Why User Signals and Content Relevance Became the Most Important Ranking Factors) 32:27
• Jonas Viksten (Audience-powered Search) 20:38
• Lukas Vermeer (Data Science: For Fun And For Profit) 28:55
• Michael Lykke Aagaard (You’re Making My Brain Hurt! The Psychology Behind Terrible Conversion Experiences) 45:39
• Kevin Hillstrom (How The Future of Retail is Like Professional Sports) 43:37
• Lucie Šperková (Pioneering multi-channel attribution for the lack of comprehensive solutions) 32:21
• Colin Woon (The bigger the business, the bigger the SEO challenge) 36:03
• Michal Pastier (How I learned about effective marketing from Bugs Bunny, Pixar and a cat from Japan) 40:53

Případové studie

• Michal Pařízek (Avast Upsell Campaign A/B/C/D Test Avast) 9:34
• Pavel Pajkrt (How we divided the whole country into 3,5 mio house numbers and launched highly targeted content multi-channel strategy) 12:24
• Andrea Hurychová (How to build a successful YouTube channel in 6 months - Case study of the Czech olympic team) 9:50
• Martin Brixí (How content marketing influences sales – TchiboBlog.cz) 10:20
• Jan Řezáč (How we managed to get 5x more visits after a few tweaks – House of Řezáč) 8:35
• Pavol Adamčák (How do we fully automate Google Shopping campaigns) 11:51
• Lenka Fučíková (E–mail marketing is dead. Long live e–mail marketing!) 10:10
• Josef Kadlec (How to crack LinkedIn direct approach and get a 100% response rate) 11:40
• Petr Procházka (How we raised 650k USD on Kickstarter (with socks :))) 10:20
• Tomasz Sąsiadek (Do It Yourself and dominate search rankings for DIY! Bluerank for Leroy Merlin Poland.) 9:35

Panelové diskuze

• David Špinar (Panelová diskuze: Programmatic revolution - end of the advertising as we know it?) 51:57