Learn how marketing communications really work – and why most of the things you’ve been taught are wrong.
Learn how to make them work better – and why most marketers get the balance wrong.
Painful questions that hound your business will be answered by none other than Les Binet and Peter Field. I mean come on.
Gain a much deeper understanding of how to plan, measure and optimise marketing communications, and will have a new set of intellectual tools that will help your company to increase sales and profit.
This course is for anyone who wants to make their marketing communications more effective, efficient and accountable. This will be a “Bring your own Problem” kind of a session and a very long, thorough Q&A section will be incorporated.