Alza, Notino, Astratex and many more Czech e-commerce companies have shown and paved the way for regional expansion. Discover how to strategically navigate the regional market, which is over ten times larger than the Czech e-commerce landscape. However, it's crucial to remember that a potential ten-fold increase in market size also brings with it a ten-fold increase in complexity and challenges.
László from Growww Digital will be there to guide you through their tried-and-tested approach to expansion. This process is broken down into three clear steps:
László Szabó is Managing Partner of Growww Digital, the CEE digital marketing agency. Spending the last 16 years building CEE success stories on the axis of Prague-Bratislava-Budapest, László’s personal mission is to support regional companies within CEE. Co-founder and board member of Digital Commerce Association in Hungary, Google Certified Trainer for Export for SK/CZ companies for many years.
László’s Growww Digital has been supporting expansion for years, for more details see their CEE export educational site. Father of three, plays the bass in a funk band.
Get a business framework for how to approach markets abroad.
Stuck with business growth at home.
Need help in choosing the right target country for expansion - the path of lesser resistance.
Orchestrating your GoTo strategy and adjusting the digital marketing mix.
Basic understanding of marketing and business KPIs.
Target audience: CMO, Marketing managers, Export managers, and E-commerce managers.
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