Stéphane Hamel

Stéphane Hamel is a seasoned independent consultant, speaker and distinguished thought leader in the field of digital analytics. He likes to share his passion for digital analytics – be it technical 'how to', fundamental concepts, or methods to assess organizations' digital capabilities and maturity. He’s also teaching graduate school students the art of analytics.

Stéphane Hamel is an independent consultant in Quebec who helps organisations fix problems in their marketing data and build a data-informed culture. He created the Digital Analytics Maturity Model and the Radical Analytics Manifesto, and was named a Google Product Strategy Expert in 2016. He teaches digital analytics at Université Laval and in 2026 is leading MANTIS, a privacy-focused web tracking platform.