Simo Ahava
Senior Data Advocate, Reaktor
Undoubtedly a rising star in web analytics. Simo works as a SEO manager in Netbooster Finland, he specializes mainly in connecting offline data with web analytics, and he can even take pride in the title of Google Developer Expert for Google Analytics. He’s been cooperating with GA since the times of urchin.js, and with the Google Tag Manager since its release. He believes in data, passing on practical procedures, the importance of education, and in the general importance of online. Can you think of a more suitable candidate for the team of speakers of the Marketing Festival?
Simo Ahava is a Senior Data Advocate at Reaktor in Finland and one of the best-known writers on Google Tag Manager and Google Analytics. His blog covers server-side tagging, GTM updates and tracking implementation, with posts published as recently as October 2026. He is scheduled to speak at MeasureCamp London on 26 September 2026.
