Phil Pearce

“Fail Fast – Succeed Faster" is the motto behind Phil's approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialists and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a GAIQ certified as well as holding search marketing certifications from all both search engines (Google and Bing).

Phil Pearce is the founder of MeasureMinds Group, an agency working on Google Analytics, Google Tag Manager, Google Ads and conversion rate optimisation. A web analyst and author with more than 20 years of experience, he helps clients improve analytics and search marketing through new tools and techniques. He has written for Usercentrics, HubSpot and CXL, and spoke at BrightonSEO in 2024 on consent mode mistakes.