Phil Nottingham

Phil is not new to the Festival, as he came here for the first time two years ago. The smart facts he bombarded us with at machine-gun speed resonated throughout the online world for a long time after the Festival. What has changed since? This British expert joined another employer but he keeps on designing video strategies, for example for Red Bull or Coca Cola. And he’s going to tell you how he does it. At the average speed of 180 words per minute.

Phil Nottingham is a London-based video strategist and founder of Organic Video, a consultancy for organic video strategy, YouTube optimisation and video SEO. He came to marketing in 2010 from technical theatre and film production and worked at the search agency Distilled and then at the video platform Wistia. At SEO Week 2025 in New York he presented a data-based approach to YouTube keyword research.