Petra Brodilová

How to optimize AdWords smarter than monkeys? Few years ago, there was a rumour circulating among specialists Google AdWords. This rumour said that soon they won´t be needed by either clients and agencies. There were automated tools arriving to the market - Conversion Optimizer, Automatic rules or third-party tools. Eventually, it was clear that this increasing sophistication of advertising tools actually increases the demand for knowledge and experience of those who work with them every day. It is these tweaks and best practices for everyday optimizing that differs excellent specialists from the average ones. Petra´ll be happy to share with you the best of what they have gathered and tried there at Google.

Petra Brodilová is a Czech digital marketer who has worked at Google for many years. She started with AdWords and Sklik at the agency H1.cz in 2006 while still a student and wrote her thesis on search advertising. After an internship at Google in Dublin she stayed with the company, first as a product consultant and later moving from PPC to video, as YouTube sales manager for the Czech market. She used to write the marketing blog Zbrody.cz.