Peter O'Neill
Founder, MeasureCamp
This British expert came to us highly recommended by several prestigious analytics events. By the way, Peter is the lead organizer of MeasureCamp, a successful “unconference” in London. He says that he likes to stick to simple principles. According to him, the aim of web analytics should be to improve performance of the company, not only to produce reports and endless tables. Among others, Peter has cooperated with ASOS, Debenhams, uSwitch, Europcar, the BBC, and Vodafone.
Peter O'Neill is a London-based digital analytics specialist who founded MeasureCamp, the free analytics unconference first held in London in September 2012 and since run in dozens of cities worldwide. He co-founded the analytics consultancy L3 Analytics (later LeapThree, now part of the Ayima Group) and co-founded MeasureBowling. He has also worked in in-house analytics at Decathlon and Otrium.
