Mirek Černý
Data advisor, founder & CEO of Insightee
Lets learn how to segment customers by their behavior and apply only meaningful approach to each segment. You´ll get familiar with how constantly capture customer data in one place and leverage targeted recommendations to improve average order value. Such approach leads to increasing Customer Livetime Value, revenue, customer loyalty and cost-saving on sales and marketing side.
Mirek Černý is an independent data advisor and founder of Insightee, helping company leadership judge whether their BI, reporting and data environment can be relied on long term. He has more than 25 years of experience in data, BI, data warehousing and forecasting across retail, finance, FMCG and telco. He co-founded the Czech predictive-analytics startup Futurelytics as CTO and in 2017 became head of data at Goodbaby.
