Marty Neumeier
Author and brand strategist, co-founder of Level C
Who else could claim to have been there when products by Apple, Adobe Systems, or Hewlett-Packard were born? He received hundreds of awards as a graphic designer and copywriter during the last quarter of century. Now he teaches companies how to bridge the gap between business strategy and design. Nearly ten million people have read his book The Brand Gap, and his book Zag has been named one of the "top hundred business books of all time.” He comes to Brno to reveal principles from his latest book—The Brand Flip.
Marty Neumeier is an American author and brand strategist, best known for The Brand Gap, Zag and The Brand Flip, and for the creativity books Metaskills and The 46 Rules of Genius. He spent years as a director at the branding agency Liquid Agency in San Jose. Today he is associated with Level C, a brand mastery programme for senior brand leaders that he co-founded.
