Marek Prokop
Digital marketing and SEO consultant, PROKOP software
Webdesign has used the method of person and user scenarios for years, however it´s rather new and unique in SEO. Marek´ll show you, how can it help you to understand searchers better, target the right search questions and get more quality backlinks.
Marek Prokop is a Czech digital marketing consultant and analyst who has run PROKOP software since 1990 and has trained people in SEO since 2004. He wrote the book CSS pro webdesignery, founded a Czech SEO conference in 2002 and co-founded the agency H1.cz in 2005, which Ataxo bought in 2011. He publishes the newsletter Sova v síti and in 2025 wrote and spoke about how AI is changing SEO and marketing analytics.
