Kevin Hillstrom
President, MineThatData
30 years of experience in customer analytics and one of the most popular blogs in the discipline. “Keep your analytics simple” – that’s Kevin’s motto. And there’s no better qualified person to reveal how to do it for you.
Kevin Hillstrom is president of MineThatData, a consultancy he founded in 2007 that helps CEOs understand how customers, advertising, products, brands and channels interact. Before that he held database marketing roles at Lands' End and Eddie Bauer and was vice president of database marketing at Nordstrom. He still publishes the MineThatData blog almost daily, covering catalog and e-commerce analytics, customer acquisition and incrementality, and runs the MineThatData Elite programme for analysts.
