JP Castlin
Independent strategy consultant; author, Strategy in Praxis
Strategy is a word that gets thrown about a lot in our line of work and it’s a very good idea to be periodically reminded of what it is not. As one of the most interesting speakers on strategy and complexity out there, JP will offer a critical look at some of the industry dogma and traditional modes of thinking and also present a different perspective on how to solve complex business problems. According to Rory Sutherland, JP is ‘sensationally good’ and we can’t wait for you to see his lecture.
JP Castlin is an independent strategy consultant and keynote speaker who argues for a complexity-based view of strategy rather than conventional planning. He writes the newsletter Strategy in Praxis and published the Castlin Manifesto in 2021. He has contributed columns to Marketing Week and appears regularly on podcasts and on stage.
