Drayton Bird
Direct marketing consultant, Drayton Bird Associates
“Drayton Bird knows more about direct marketing than anyone in the world.” Now that's not our own quote, that would be the great David Ogilvy talking. Drayton has more successful campaigns under his boot than anyone else we've ever had over. He even met the real Don Draper! And now he's coming to Prague to tell us why our ads sometimes suck so badly.
Drayton Bird is a British direct marketing copywriter and consultant based in Bristol, who runs Drayton Bird Associates and sells marketing training through his Academy of Marketing. He worked with David Ogilvy and has advised firms such as Hargreaves Lansdown and PruHealth. His books include Commonsense Direct and Digital Marketing, and his autobiography You Did What? appeared in 2019. He has received lifetime achievement awards.
