Dr Helen Edwards
Partner, Passionbrand; Marketing Week columnist
Helen is a seasoned brand consultant and author. Her experience includes working with companies like Johnson & Johnson, Avon, BBC Worldwide and even several VC-backed startups. She is a true expert on how to build brands that people actually connect with, without all the esoteric nonsense.
Dr Helen Edwards is a partner at the London brand consultancy Passionbrand, which she founded in 2005, and an award-winning Marketing Week columnist. She teaches brand management at London Business School, where she holds an MBA. Her books include Creating Passion Brands (with Derek Day) and From Marginal to Mainstream, on how brand growth comes from the fringes.
