Dr. Bradley Vines
Director of Neuroscience, NielsenIQ
It's easy to come upon someone pretending to be an expert in Neuromarketing. With Dr. Vines though, that's really not the case – he's the Director of Neuroscience Europe at Nielsen. Bradley will share the results of Nielsen's most cutting-edge research on consumer behaviour and also a few juicy case studies.
Bradley Vines is a cognitive neuroscientist and Director of Neuroscience at NielsenIQ, where he researches consumer behaviour, music in advertising and sonic branding. Before that he was Chief Science Officer at Wavepaths, which develops music for psychedelic-assisted therapy, and earlier led Nielsen Consumer Neuroscience in Europe. He holds a PhD from McGill and an MBA from Oxford, has published 26 peer-reviewed papers, and plays baritone saxophone.
