Craig Sullivan
Founder, Optimise or Die
One of the most interesting speakers in the field of conversion rate optimization you can get. He comes from London and his lectures are not only helpful, but also a lot of fun.
Craig Sullivan is an experimentation and conversion optimisation consultant who runs Optimise or Die. He combines UX, analytics, A/B testing and customer insight, and says he has worked with over 400 clients including Google, Amazon, Spotify and Lego. Kameleoon's 2025 Who's Who in Experimentation lists him as an experimentation consultant with about 20 years in A/B testing.
