Bob Hoffman
Author, The Ad Contrarian
Bob has a no-holds-barred approach when it comes to debunking the various myths in digital marketing of today, or as he calls it, 'The Golden Age of Bullshit'. Get ready for an eye-opener from an experienced ad man and author of one of the industry's most respected blogs, the Ad Contrarian.
Bob Hoffman is the author of the Ad Contrarian blog and of books including Advertising for Skeptics and Adscam. A former agency CEO (Hoffman/Lewis, San Francisco), he writes and speaks critically about digital advertising, ad fraud and marketing orthodoxy. He has spoken in more than 20 countries and appeared on marketing podcasts as recently as late 2025.
