Bart Schutz
Tourism Manager, Rewilding Europe
Bart is consumer psychologist and one of the few international leading voices on online persuasion and consumer behaviour. He has both academic, as well as over 15 years of strategical & practical experience in creating more effective and persuasive online dialogues. Bart is co-founder and Chief Inspirational Officer at OnlineDialogue.com, author of the Wheel-of-Persuasion.com and inventor of the -evidence everything- based 'Brain Decision Matrix'.
Bart Schutz is a Dutch consumer psychologist who since November 2024 has worked as tourism manager at Rewilding Europe, building a nature-tourism network and its booking platform. From 2009 to 2024 he co-owned Online Dialogue, a Utrecht agency for conversion optimisation and experimentation, where he applied behavioural psychology to A/B testing and developed the Wheel of Persuasion. He also co-founded the CRO agency Team Croco and chaired the social and economic psychology section of the Dutch Association of Psychologists.
