Aurélie Pols

Retargeting holds a variety of definitions, depending upon which technique is used to help your company advertise to those 98% of visitors who didn’t convert. While Analytics is about “Following the Money”, Privacy is about assuring data flows are in line with basic concepts such as Purpose, Consent, Data Controller & Data Processor. Each retargeting technique holds it’s own definitions of these Privacy framework concepts. This 15 minutes presentation sums up your elementary check-list related to retargeting & data protection in order to assure your increased ROI doesn’t get eaten by monetary fines or, worse, a bad reputation!

Aurélie Pols works as a business privacy specialist and data owner for the HOS Media unit of travel-technology company Amadeus in Madrid, a role she took in 2024. She is also a support-pool expert for the European Data Protection Board. Trained as an econometrician, she co-founded the Belgian analytics consultancy OX2 in 2003, one of the first Google Analytics partners in Europe, which Digitas LBi bought in 2008. She later ran her own privacy consultancy and taught DPO courses at Maastricht University.