Agentic AI and The Radical Reinvention of Work

According to Oliver Feldwick, AI brings a whole toolkit at once, and we are still at day one. Oliver is a strategist at WPP, where a tool for building your own AI agents is now available to all 110,000 employees. In this talk he describes how today's language models will grow into agents and what that will do to the work of agencies and individuals.

You'll learn the four capabilities a model needs to become an agent: knowledge, a way of thinking, a sense of its surroundings and the use of tools. Oliver demos WPP's Agent Builder and Canvas and the Snickers campaign in which an AI version of José Mourinho made custom videos for fans. He explains why a thousand agents at once is a management problem, uses the history of the tractor to show why a new technology needs new processes too, and closes with four possible futures of work.